Search & paid demand

Google Ads (PPC) management

Search campaigns, negative-keyword hygiene, landing-page coordination, weekly optimization. For firms with budget above $5K/month.

$695 /month + 12% of ad spend
What's included

Everything in the package.

  • Keyword research + match-type strategy
  • Campaign structure (one group per case type)
  • Daily negative-keyword hygiene
  • Landing-page coordination with your website
  • Weekly optimization + bid adjustments
  • Monthly report with CPL and CPSC by campaign
When a firm needs this

Three signals it is time.

  • If paid search is spending without reporting

    Weekly optimization against CPSC (not CPL) catches drift before it costs real money.

  • If the firm competes on brand terms

    Protecting your brand from competitor bids is $200/mo of insurance.

  • If you want a specific case type

    Dedicated campaigns per case type convert better than one blended auto campaign.

In the tiers

Bundled into these subscription tiers.

À la carte at the price above, or included at these subscription tiers. Bundled rates always come out ahead of à la carte if you want more than one service.

Elite Enterprise Add-on at Pro

Compare all tiers →

Start it

Pick this up à la carte or bundle it.

À la carte starts the first of next month. Bundled into a subscription tier, it starts the day the tier does.